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Ana LE ROUX

Ana LE ROUX

Senior Product Designer

Employed Open to opportunities
Senior Product Designer for B2B SaaS, with AI woven into the product. I own scopes end to end: problem framing, discovery, craft, and release, working across Figma and Design-to-code AI-assisted (CC). On my current scope, I also help build and improve the company design system, collaborating closely with PMs, engineers, data teams, and R&D.
Experiences

Senior Product Designer (remote)

Didask • Current position
Since 2023
  • Lead design on the Learning Assistant AI scope of a B2B SaaS LMS, covering end to end across learner, admin, and author profiles.
  • Run the full product cycle on my scope: I define the problems, shape them into initiatives, design and build (Figma/Anthropic), guide QA, and follow each feature through to production.
  • Designed the full admin configuration journey: AI activation onboarding, AI agent access scope (groups/spaces, permissions), and the connectors page (Slack, Teams, Sharepoint, ...).
  • Designed Knowledge Base and RAG flows: document import with LLM-powered, data source connectors and ingestion plans, and RAG constraints factored into UX decisions.
  • Owned conversational UX: message flows, learner feedback, empty states, errors, and transitions, plus AI Coach, Roleplay Vocal Training, and LLM latency states.
  • Contributed and built the design system from A to Z (component design, Storybook, design debt reduction) and supported its migration across the product.

Lead Product Designer

Prisma Media
2021 to 2023
France
  • Led and mentored the product design team in an agile, multi-brand environment (Capital, GEO, HBR, Gala, Télé-Loisirs …), raising the level of product design across the org.
  • Drove the product lifecycle for apps and responsive websites, from discovery to delivery.
  • Championed user-centric practices: Design Thinking workshops, user interviews, usability tests, and A/B testing.

Lead UX/UI Designer

EY
2017 to 2021
France
  • Design consultancy for large B2B and B2C clients (AXA, HSBC, BNP Paribas, Agirc-Arrco, Pôle-Emploi).
  • Ran discovery and design sprints, CX strategy, user journeys, prototyping, and usability testing across web and mobile.
  • Onboarding new junior designers at the start of client projects.

UX/UI Designer

Sopra Steria
2016 to 2017
  • UX/UI design for Defense, Energy, and Telecoms clients (SAFRAN, DGA, GRT-Gaz, Orange Bank…): user journeys, testing methods, and business application interfaces.

UX/UI Designer

Axance
2014 to 2016
  • UX design and functional specs for the Univadis healthcare platform (MSD/MERCK Pharma), including interactive mockups.

UX Designer trainee

Dassault Systèmes
2013
  • Interface design and interaction specs for the ENOVIA brand.

Master Degree Interactive Multimedia

Université Paris 1 Panthéon-Sorbonne

2012 to 2013

Master 1 - Creation and Digital Edition

Université Paris 8

2011 to 2012

Licence degree in IT and Multimedia Communication

Université Paris 8

2010 to 2011

Bachelor's degree in Visual Arts

Universidade Federal do Mato Grosso do Sul, Brazil

2003 to 2007
Skills

Daily Tools

  • Figma
    Advanced
  • Claude Code - Anthropic
    Advanced
  • Notion
    Advanced
  • Slack
    Advanced
  • Whimsical
    Advanced
  • G-Suite
    Advanced
  • Harvestr / Amplitude / Hotjar
    Good

Hard skills

  • Interactive Prototyping
    Advanced
  • Design-to-code (AI-assisted)
    Advanced
  • Design Systems (Storybook)
    Advanced
  • User Tests / User Interviews / A/B Testing
    Advanced
  • Workshop Facilitation
    Good
Languages
  • French
    Expert
  • Portuguese
    Expert
  • English
    Good